One destination for ETF market intelligence and expertise
Welcome to BNY's hub for ETF insights and execution expertise to support issuers, investors, sponsors and authorized participants. Our collection of insights focuses on industry trends to help grow and scale your business, while achieving operational excellence through all phases of the ETF lifecycle.
With decades of ETF servicing experience and continued innovation, we help clients enter the market and grow their presence.
Step into the ETF Corner and turn your strategy into scale.
From design and trade to securities finance, servicing and collateral, BNY covers the full ETF lifecycle. Whether you’re an issuer, an investor or a sponsor, we can help you manage your ETFs with confidence.
As active ETFs gain share and leadership rotates to core equity, portfolio construction assumptions, due‑diligence frameworks and risk budgets need to adapt. Monitoring issuer breadth, flow concentration and new‑money trends helps identify where liquidity is building, where fee and structure pressures may intensify and where client conversations are headed next.
We cut through market noise to surface reliable signals. Looking at 2025 data and drawing on perspectives from leaders including Ben Slavin, Global Head of ETFs, and Scott Anderson, Senior Director of Research, we focus on adoption patterns such as net sales, issuer breadth, and the shift toward active, so you can make confident, forward‑looking allocation and product decisions.
The latest Pershing data from January 2026, shows an ecosystem expanding in both scale and sophistication:
ETF net sales continued to accelerate, up 40% versus 2024 and 134% versus 2023, underscoring the pace of adoption among advisors and end investors.
Product breadth widened, with the number of issuers attracting inflows rising from 173 in 2023 to 247 in 2025.
Investors became increasingly comfortable with managers actively selecting and adjusting holdings, and this was supported by the total ETF count, which grew from 4,067 in 2023 to 5,532 in 2025.
Crucially, the market’s center of gravity shifted toward active strategies: despite representing just 15% of assets, active ETFs captured 40% of net flows, with 2025 net sales surpassing the combined total from 2021–2024.
New investment penetration climbed from 54% to 70%, highlighting broader participation across vehicles and use cases.
Within active, leadership rotated: while earlier growth favored short‑duration fixed income, alternatives, and thematic exposures, US equities, particularly Large Cap, anchored incremental demand, signaling deeper advisor adoption of core, broad‑market building blocks.
Why does staying on top of this data matter? Because allocation, product selection, and client outcomes are increasingly path‑dependent.
At BNY, we’re committed to helping advisors and investors navigate the fast‑evolving ETF landscape with rigor and foresight. Accessing these timely insights will enable proactive portfolio positioning, turning market evolution into a competitive advantage for you and your clients. To access our expertise, contact us today.
Our ETX platform has been designed to support the unique needs of ETF market participants, including issuers,investors and authorized participants. It can be used to transform funds into liquid tradable assets. A state-of-the-art solution, ETX integrates a robust operating model with the ETF ecosystem by combining end-to-end capabilities while delivering unparalleled flexibility and automation.
Supporting the full range of ETF services, ETX enables ETF creation, strategy, trade execution, custody and more.
Built on a proven, high-volume platform, our services are used by many of the industry’s largest ETF issuers.
Advanced ETF servicing technology provides ETF issuers and authorized participants with custody, fund accounting, middle-office and transfer agency solutions.
ETX also offers modern basket creation capabilities, with operational oversight and a shared client experience. Our authorized participant portal, ETF Center, is home to many of the world’s authorized participants, with more than $2 trillion in order flow.1
Our Intelligent Basket Builder allows sell-side and buy-side participants to negotiate orders, enabling quick and simple on-demand portfolio construction. Our ETF-focused data hub provides near real-time access to critical ETF data, which is crucial to successful ETF management.
1As of September 2025, based on internal BNY data
As of September 2025, based on internal BNY data
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