Interpret Trends. Strengthen Partnerships. Discover Opportunity.
Help power your growth with extensive data sets sourced directly from data sponsors. Growth Dynamics is designed to help answer key product demand questions to better anticipate product trends. Built on more than a decade of asset and sales information from 900+ broker dealers and RIAs, this web-based solution provides the data needed to help construct and execute data-driven strategies to effectively help grow business and manage risk - while optimizing strategic relationships.
Innovative Analytics,
Actionable Insights
The Growth Dynamics' team of sales and product professionals leverages data as a strategic asset to help inform your distribution strategy of mutual funds, ETFs, SMAs, alternatives and annuities.
Don't just follow the trends, lead them. Growth Dynamics' unique sources of packaged product data support sales, marketing, strategy, finance and product management teams to better understand demand and the competitive landscape, and to uncover opportunities.
- Platform Transparency: Leverage platform-level detail to tailor your sales strategies for wholesalers and national accounts.
- Assess Performance Opportunity: Identify, track, and assess competitors’ product performance and generate a better understanding of your product’s relative competitive strength across multiple metrics.
- Branch & Financial Advisor Analytics: Sharpen your engagement with key financial firms and advisors.
- Thought Leadership and Research: A strategic view of product wrapper and category trends to better understand industry themes and growth opportunities.
Solutions
Our Insights
Analysis | ETFs
Net sales of active exchange-traded funds (ETFs) amounted to $9.9 billion in the first quarter of 2025, exceeding the $9.4 billion in net sales generated by passive ETFs, partly because of reallocations by home offices to active products.
Analysis | ETFs
Record-setting 2024 flows for exchange-traded funds (ETFs) and separately managed accounts (SMAs) were driven by both equities and fixed income, the latest BNY Growth Dynamics℠ data shows.
Analysis | ETFs
BNY Growth Dynamics℠ data shows active taxable fixed income has emerged as a key growth category for separately managed accounts (SMAs), with net sales exceeding the previous two years combined. Active ETFs are also thriving, with demand fueled by new products.
Analysis | ETFs
Wirehouse Exchange-Traded Funds (ETFs) showed historic surge in inflows during Q2 2024. Separately managed accounts (SMAs) also enjoyed robust growth, picking up market share from mutual funds.