 
            Your Firm, Your Way
As a leading custodian for elite advisory firms, 
  BNY’s Pershing helps RIA clients choose what’s
  best for their businesses and their clients, 
  supporting them as they grow, protect, leverage
  and transfer wealth.
 
            Flexibility Is the Capability
As part of the world’s largest custodial bank, we
  offer clients exclusive access to extensive global 
  resources and a comprehensive suite of
  innovative wealth solutions. Our broad spectrum
  of products and solutions—delivered via an
  integrated technology platform—feature in
  -demand, carefully vetted fintech offerings that
  help RIAs like you build a truly unique client
  experience.
 
            High-Touch Service
A dedicated service team, from onboarding
  through the entire relationship, allows you to
  focus on what matters most: your clients. As a
  purely business-to-business provider for RIAs, 
  we provide an unconflicted business model that 
  offers access to the best people and practices
  across our enterprise, all dedicated to our
  clients’ success.