Your BNY Advisor provides prompt attention and tailored services based entirely on the needs, preferences and financial goals of you and your family.
Your BNY Advisor works closely with you to answer questions, listen to your point of view and address your unique challenges.
When things change, as they always do, your BNY Advisor is there to help you make the most of the situation, whether it’s addressing opportunities and trends in the markets, anticipating life’s important milestones or providing financial guidance for unexpected events.
Your advisor will marshal the extensive resources of BNY Investments, one of the world’s largest investment managers, to craft a prudent and thoughtful approach to helping grow and protect your wealth.
After analyzing your financial needs, goals and risk tolerance, your BNY Advisor integrates our extensive resources — investment options, in-depth knowledge and global insights — to shape an investment strategy designed to work intelligently and consistently towards your goals.
As an informed investor, you seek investment results and a superior client experience. BNY Investments seeks to offer the best of both worlds – access to the investment capabilities and creative solutions from our professional investment managers, combined with the global scale and financial stewardship of BNY.
This, at its heart, is what we do at BNY Advisor Services — developing lasting relationships and leveraging the resources of a global financial leader to help clients build assets and realize their financial aspirations.
BNY Advisor clients enjoy access to an exclusive and diverse family of global investment firms with experienced managers — as well as comprehensive programs and services — that few firms can match:
While we may be a financial leader in the global markets, we are committed to fostering closely-knit, personal relationships with our clients. BNY Advisors care about your financial well-being, and have the insight and skill to help integrate our resources in ways that make sense for you.
Further, your advisor has the experience and judgment to support you through times of prosperity and uncertainty — sharing critical oversight and guidance to help you ride out the inevitable ups and downs of the financial markets.
Please see our Form CRS Relationship Summary and Important Disclosures for additional information about our firm and the services we provide.
Learn more about the benefits and capabilities of BNY Advisor Services.
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BNY Advisor Services
Our Role
BNY Advisor Services is a division of BNY Mellon Securities Corporation (“BNYSC”), a firm that is registered with the Securities and Exchange Commission (“SEC”) as both a broker-dealer and investment adviser and is a member of the Financial Industry Regulatory Authority (“FINRA”). Depending upon the products that BNY Advisor Services provides to you, BNYSC may be acting as a broker-dealer or as an investment adviser. Also, the individual advisors within BNY Advisor Services who work with you (the “Advisors”) are licensed insurance agents with an affiliated insurance agency. We want you to be aware of the products and services that our Advisors can offer to you, the capacities in which BNYSC and our Advisors are acting and the compensation that our Advisors receive for providing these products to you.
Our Products
Our Advisors can only offer and recommend the following products to you: (i) mutual funds and exchange-traded funds that are managed, advised and/or administered by BNY Mellon Investment Adviser, Inc. or its affiliates (the “BNY Mellon Funds”), (ii) the BNY Managed Asset Program (the “Program”), a wrap- fee investment advisory program that is sponsored by BNYSC and offers certain distinct strategies, (iii) insurance products that are issued and underwritten by unaffiliated insurance companies and (iv) proprietary exchange-traded funds managed by our affiliates (“BNY Mellon ETFs”) that you hold in a BNY Brokerage Account. Importantly, our Advisors do not offer or recommend individual stocks, bonds, mutual funds (other than the BNY Mellon Funds) or any other investment products that you may be able to buy and sell in your account.
Brokerage Services
BNYSC acts as a broker-dealer when an Advisor recommends BNY Mellon Funds and variable annuities. BNY Advisors make product recommendations after discussing your investment goals, risk tolerance, objectives and other information that your Advisor gathers from you. We do not have any discretion to act on your behalf, and you must approve all recommendations that we make. When you enter into a transaction with us in our capacity as a broker-dealer, you pay for the products you purchase, and the amount you pay may include a transaction fee, commission, sales load, sales charge or other expenses as part of the purchase price. In addition, you may pay ongoing fees as part of the investment. The prospectus of a BNY Mellon Fund or variable annuity product will include detailed information regarding the fees applicable to these investments.
Advisory Services
BNYSC is the sponsor of the BNY Managed Asset Program. BNYSC provides advisory services to you once you have entered into an Investment Advisory Agreement in connection with your participation in the Program. BNYSC and your BNY Advisor will provide various services to you depending upon the particular Program strategy that you choose. You will be charged an annual advisory fee payable in quarterly installments based upon the level of assets in your Program account. Detailed information regarding the Program, including the distinct strategies and fees, is available in our Wrap Fee Program Brochure (Form ADV Part 2A, Appendix 1) for the Program.
Insurance Products
Each Advisor that offers insurance products, including fixed, fixed index and variable annuities, as well as life insurance, is an insurance agent of BNY Mellon Insurance Agency, Inc. (“MIA”), an insurance agency affiliated with BNYSC, and each Advisor is appointed by the unaffiliated insurance companies that issue and underwrite the insurance products offered by BNYSC and/or MIA.
Firm and Advisor Compensation
If you purchase a BNY Mellon Fund that your Advisor recommends, BNYSC and its affiliates receive fees from the Fund for the services that we and our affiliates provide, and the levels of such fees vary among the Funds — meaning that BNYSC and its affiliates benefit more when these fees are higher. For example, BNYSC serves as the distributor of the BNY Mellon Funds and is compensated by the Funds for the distribution and/or shareholder services that it provides. In addition, BNYSC’s affiliates provide a variety of other services to the BNY Mellon Funds, including investment advisory, transfer agency and custodial services, for which these affiliates receive fees from the Funds. If you are a shareholder in a BNY Mellon Fund, you bear a portion of these fees
through the ongoing operating expenses of the Fund, which can vary from fund to fund and are described in each Fund’s prospectus. The total amount of the fees received by BNYSC and its affiliates from a BNY Mellon Fund increases as the assets in that Fund increase.
If you purchase an insurance product that your Advisor recommends, BNYSC and/or MIA receive compensation from the sponsoring insurance company that issues the insurance product and the compensation amount can vary depending on both the insurance company and the particular insurance product.
The Advisors are compensated in connection with the products they recommend to you based on the terms of their compensation plan.
If you purchase a BNY Mellon Fund or insurance product that is recommended by an Advisor, certain Advisors may receive a transaction-based compensation from us (not from you). As a result, the Advisor’s compensation increases the more recommended purchases that you make, which creates a financial incentive to make such recommendations and to recommend larger purchase amounts. However, the Advisor’s transaction-based compensation is based on a fixed percentage of the total dollar amount of the purchase that does not vary based on the particular BNY Mellon Fund or insurance product recommended. If you elect to participate in the BNY Managed Asset Program, the Advisor will receive compensation in the form of a percentage of the asset-based Program advisory fee that you pay for the ongoing services that the Advisor provides, and such percentage does not vary based on the Program strategy that is selected.
Certain other of our Advisors may receive annual discretionary compensation based on a variety of factors, such as achievement of overall corporate/ business unit and individual performance goals, including actual sales production. A limited number of high-performing Advisors may also receive an annual, discretionary incentive award that is determined based on achievement of specific individual and team-based performance goals, including, but not limited to, full year sales production, and this particular incentive award may be granted in the form of restricted stock or restricted stock units that vest over time. While these types of awards are discretionary, they create a financial incentive to make recommendations generally.
Variable annuities are insurance products with distinct features and costs. Variable annuities are complex insurance contract-related products. Before you invest, be sure to ask your sales representative about the variable annuity’s features, benefits, risks and fees and whether the variable annuity is appropriate for you based on your financial situation and objectives. There is risk involved in investing in variable annuities, including possible loss of principal. Guarantees are based on the claims-paying ability of the issuing insurance company.
The recommendations made, if any, will be based on your overall financial condition and personal circumstances, and constructed from information you provide.
BNY Investments is one of the world’s leading investment management organizations, encompassing BNY’s affiliated investment management firms and global distribution companies. BNY is the corporate brand of The Bank of New York Mellon Corporation and may be used to reference the corporation as a whole and/or its various subsidiaries generally. BNYSC sponsors or provides investment advisory or administrative services to various wrap programs, including, as described above, the Program. Insight North America LLC (“Insight”), Newton Investment Management Limited (“Newton”) and Fayez Sarofim & Co. (“Sarofim”) provide certain investment advisory services to end clients or to BNYSC in connection with the Program. BNYSC, Insight and Newton are BNY Investments firms.
This material has been distributed for informational purposes only and should not be considered as investment advice or a recommendation of any particular investment, strategy, investment manager or account arrangement. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. Please consult a legal, tax or investment advisor in order to determine whether an investment product or service is appropriate for a particular situation. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission
BNY Investment Adviser, Inc. and BNY Mellon Securities Corporation are companies of BNY Mellon. © 2025 BNY Mellon Securities Corporation,
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