About Us
Rob Kricena
Rob Kricena is Global Head, Private Client Coverage for BNY Wealth, leading a team across 30 wealth offices in the U.S, Europe and the Middle East. In this role, he drives our client experience and growth strategy across the firm’s regional markets to increase market share, profitability and brand awareness. His primary responsibilities include client engagement, people management, new business development and execution of our Active Wealth approach to deliver our clients advice to invest, borrow, spend, protect and manage their wealth.
Rob has spent more than 30 years in the financial services industry. Prior to his current role, he was Regional Managing Director for Wells Fargo Private Bank. Before that, Rob was a Wealth Management Specialist at Merrill Lynch Trust.
Rob received a bachelor’s degree in International Relations from University of Delaware and his Juris Doctor from Georgetown University Law Center. He received his Masters of Business Administration from Columbia University and the University of California, Berkeley, Haas School of Business.