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The Bank of New York Selected as Successor Depositary by Fubon Financial Holding Co.

NEW YORK, March 6, 2007 -- The Bank of New York, a global leader in securities servicing, has been selected as successor depositary by Fubon Financial Holding Co. (Fubon) for its Rule 144A and Regulation S Global depositary receipt (GDR) programs. One Fubon GDR represents 10 ordinary shares. The GDRs trade on the London Stock Exchange market under the symbol "FBND." Fubon's ordinary shares are quoted on the Taiwan Stock Exchange.

Fubon Financial Holding Co. and its subsidiaries provide a variety of financial services, including investment consulting, securities, banking, asset management, life insurance, securities financing, and futures. More information about the company is available at www.fubongroup.com.

Christopher Sturdy, executive vice president and head of The Bank of New York's Depositary Receipt Division, said, "As depositary bank for the vast majority of all DR programs from financial services companies, we have a unique vantage point for meeting the needs of issuers in this important industry sector. We look forward to helping Fubon Financial heighten its visibility with investors."

The Bank of New York is depositary for more than 1,250 American and global depositary receipt programs, a 64% market share, acting in partnership with leading companies from 62 countries. With an unrivalled commitment to helping securities issuers succeed in the world's rapidly evolving financial markets, the Bank delivers the industry's most comprehensive suite of integrated depositary receipt, corporate trust and stock transfer services. Additional information is available at www.adrbny.com.

The Bank of New York has been conducting business in the Asia-Pacific region for over 50 years. The Company has 18 offices in 12 countries in the region.

The Bank of New York Company, Inc. (NYSE: BK) is a global leader in providing a comprehensive array of services that enable institutions and individuals to move and manage their financial assets in more than 100 markets worldwide. The Company has a long tradition of collaborating with clients to deliver innovative solutions through its core competencies: securities servicing, treasury management, asset management, and private banking. The Company's extensive global client base includes a broad range of leading financial institutions, corporations, government entities, endowments and foundations. Its principal subsidiary, The Bank of New York, founded in 1784, is the oldest bank in the United States and has consistently played a prominent role in the evolution of financial markets worldwide. Additional information is available at www.bankofny.com.

The Bank of New York provides no advice nor recommendation or endorsement with respect to any company or security. Nothing herein shall be deemed to constitute an offer or solicitation of an offer to buy or sell securities.



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